The project stems from the aim of raising the interest of private individuals (of some Italian provinces) owners of independent homes and already interested in installing a photovoltaic system, in seeking an estimate for the purchase of Sole di Casa Beghelli.

Sole di Casa Beghelli photovoltaic system allows for energetic independence, the reduction of utilities costs and the recovery of 50% of the installation expense in ten years.

In order to reach this goal a Lead Generation has been put in place, using search engines and social media.
This campaign has bern profiled according to geographical areas and type of audience

Performances have been 90% better than the expected goals of estimate requests, with 595 leads generated in four weeks of digital campaign.