Client
Club del Sole
Club del Sole
Year
2025
Services
Tv Campaign
Mobile
Country
Germany
Description
Club del Sole Villages are dedicated to whom is looking for a lifestyle holidays full of happiness and contact with nature.
27 tourist locations a few steps from the sea, in the mountains, along the coasts of the seaside destinations that are symbols of the Italian summer, the most loved in Italy and in the world. 2,900,000 square meters of surface area, 16 equipped private beaches, 31 restaurants, 25 water parks and over 8,000 accommodation solutions.
An Italian brand that has decided to introduce itself to the German audience who spend more on holidays.
A TV campaign, from 45 seconds to shorter versions, on air on television and digital platforms, including web and social media.
The intent to generate Brand Awareness, with a focus on families with children, without loosing a great attention for the details of a full-served vacation: “Welcome to Your Natural Family Happiness” is the new brand claim that will position Club Del Sole as location with a special link to nature.
TV CAMPAIGN
MOBILE
MOBILE